Sara Mills is a feminist linguist. One of her books called 'Language and Gender: Interdisciplinary Perspectives' looks at the important themes in the debates on the relationship of language and gender. It analyses this relationship across a range of different disciplinary perspectives from linguistics, literary theory, cultural studies and visual analysis. The focus of the book goes beyond an analysis of women's language it also talks about lesbian poetics, the language of girls and boys and the relationship between gender and genre.
Deborah Cameron wrote the book Verbal Hygiene (The politics of language). In the book which she wrote Deborah explores popular attitudes towards language and examines the practices which people attempt to regularly use it. She also argues that popular discourse about language values serves a function for those who use it.
Muriel Schulz in 1975 came up with the term of semantic deterioration. She said that there was 2 categories called derogation and deterioration. Derogation is a negative meaning or connotation that some lexical items have attached themselves too. Deterioration is the process which negative connotations become attached to lexical items.
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